Skip Ribbon Commands
Skip to main content

Cape Winelands

:

News: Drawing athletes with the 27 For Freedom Run

Sign In

Title

Drawing athletes with the 27 For Freedom Run

Description

The third presentation of the fast-growing 27 For Freedom Run on 11 February 2012, coincided with the anniversary of the release of former President Nelson Mandela from almost 27 years of incarceration. The race, first launched in 2010, is a partnership between the Cape Winelands District Municipality (CWDM), Drakenstein Municipality, Drakenstein Correctional Service Centre (DCSC) and Cape Town Routes Unlimited (CTRU). It was established to commemorate the release of South Africa’s most famous political icon, fondly known as Madiba, from the then Victor Verster Prison. 

Article

The third presentation of the fast-growing 27 For Freedom Run on 11 February 2012, coincided with the anniversary of the release of former President Nelson Mandela from almost 27 years of incarceration. The race, first launched in 2010, is a partnership between the Cape Winelands District Municipality (CWDM), Drakenstein Municipality, Drakenstein Correctional Service Centre (DCSC) and Cape Town Routes Unlimited (CTRU). It was established to commemorate the release of South Africa’s most famous political icon, fondly known as Madiba, from the then Victor Verster Prison.

The route followed by the participants is the same as the one that was followed by Madiba as he left prison – beacon by beacon – from the Madiba house, along the path famously named the Long Walk to Freedom, all the way to the statue of Nelson Mandela at the entrance of the Drakenstein Correctional Service Centre (renamed in 1998 from the erstwhile Victor Verster Prison). 

From a total of 3 849 runners in 2010, the number of participants has grown to 4 100 in 2012; a moderate, yet steady growth. This growth is partly due to growing awareness of the race through word-of-mouth as well as increased media coverage. For the first time since it was launched three years ago, the 2012 event of the 27 For Freedom Run was run on the exact date of Madiba’s release, 22 years ago. Media coverage was also particularly wide because of the wider interest on this particular date. 2012 also saw the introduction of a floating trophy for the overall winner, an incentive that, it is hoped, will help draw elite runners to the event over time.

This event fits well with the CWDM’s ongoing promotional efforts to increase awareness about some of the Cape Winelands’ hidden tourist gems. Local runners get to be reminded of the natural beauty of the region, while visitors get exposed to the scenic splendour, some of them for the first time. Having been exposed to the beautiful valleys and world-class wine destinations, they will either extend their stay in the area or return in future to experience it with friends and family.

“The hosting of events such as the 27 For Freedom Run fits in well with our overall strategy to grow awareness about our region,” explained a representative from the CWDM’s tourism department. “We also regularly host travel writers who are taken around the region to generate good publicity in various print and online media in order to reach out to readers in faraway locations. A number of charity organisations in the five B-Municipalities of the Cape Winelands have been designated as recipients of some of the proceeds from the run,” he said. 

Date Released

2/28/2012 12:00 AM

Attachments

Created at 3/1/2012 11:11 AM by Communication Dept
Last modified at 3/1/2012 12:15 PM by Communication Dept